In a word yes and for several reasons, If uploaded correctly YouTube videos can provide a good link back to your site. In addition it’s always good to “be everywhere” and YouTube is one of the places you should be.
Youtube video content isn’t visible to the Google software but the page content is. It’s important to use each opportunity on that upload page to it’s full extent. I’ll be blogging about this more in the future.
YouTube should be considered another tool in your SEO arsenal. The content of your video can be whatever you choose, from an instructional video to a short intro video like the one on this page. Instructional videos can be amateur or professional depending on your business and the subject matter.
From a personal point of view I think an amateur video is more honest and endearing. See my post about honesty as a marketing tool. Most modern mobile phones are able to capture HD video. This can be more than adequate for instructional or how to videos and I’ve used them before successfully. For more professional video you can hire a professional videographer for a reasonable fee who will produce a corporate video with a professional look.
An introduction video is a great way to bring your website to life. If you like the one on this page then contact us. We can put one together for less than you think. YouTube and SEO go hand in hand. If you’re not exploiting this already then you’re missing a trick.
This article was written by Gwiz
SEO Geek, Web Designer and Online Marketing Advisor. Steve works with businesses of all sizes across the UK.